Protect Your Bottom Line by Avoiding Data Theft

September 9, 2014

Northern Nevada Business Weekly, Business Law Guide

Businesses utilize sensitive personal data to great benefit. Data often increase efficiency, enhance marketing, and uncover new opportunity. The same technologies that businesses employ in their operations, however, allow for inadvertent mistakes and the occasion for criminal conduct. This Summer’s widely-publicized Holds Security report revealed that hundreds of thousands of websites were compromised by Russian criminals, who stole more than one billion online credentials – usernames and passwords. Even technologically-advanced companies, such as Las Vegas Sands Corp. and Target Corp., fall prey to myriad technology accidents and crimes. These recent events have brought the topic of data misuse to the forefront, because such misuse can lead to significant corporate losses and may negatively harm one’s brand.

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