Employee Expectations and Business Risks in Social Media

February 26, 2012

Northern Nevada Business Weekly

Social media use in and out of the workplace continues to proliferate. Improper use carries risks to businesses, such as unauthorized disclosure of confidential information, infringement on intellectual property rights and unlawful harassment. These risks also affect employment decisions and brand reputation. It will come as no surprise that a recent survey by Harvard Business Review found that instances of brand reputation loss due to employee misuse of social media affected half of the world’s most admired companies. Therefore, organizations should consider a social media policy to minimize the risk of employee misuse of social media.

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